Top Online Reputation Management Software to Enhance Your Brand’s Image

Online Reputation Management (ORM) software helps businesses control their online image. Here's what you need to know:

ORM tools track brand mentions, analyze sentiment, and manage reviews
They help businesses respond to feedback and boost positive content
Key features include review monitoring, sentiment analysis, and reporting
Popular ORM software options include Brand24, Grade.us, and Birdeye

Quick comparison of top ORM tools:

Tool	Key Features	Price Range
Brand24	Real-time tracking, sentiment analysis	$119-$399/mo
Grade.us	Review management, white-label option	$110+/mo
Birdeye	Review management, listings management	Custom pricing
Sprout Social	Social media management, review monitoring	$249-$499+/mo
DemandHub	Review generation, multi-channel communication	Quote-based
Thryv	CRM tools, review collection	$228-$533/mo
Yext	Local listing management, review tracking	$199-$999/year
Trustpilot	Review collection, trust score	$250+/mo
Podium	Messaging inbox, review management	$99-$349+/mo
Reputation.com	Reputation Score, AI-powered insights	Custom pricing

Choose an ORM tool based on your business size, budget, and specific needs. Remember, actively managing your online reputation is crucial in today's digital landscape.

What is Online Reputation Management Software?

ORM software helps businesses keep tabs on their online image. It's like having a digital ear to the ground, listening to what people say about your brand across the internet.

Here's what it does:

Spots brand mentions online
Figures out if people are saying good or bad things
Helps you handle customer reviews
Shows you the big picture with easy-to-read reports

Why should you care? Well:

"58% of US adults say a company's reputation is a big deal when they're buying stuff."

And:

"83% of customers feel closer to brands that fix their problems."

ORM software helps you stay on top of this by:

1. Making reputation management easier

No more endless Google searches. ORM software does the heavy lifting for you.

2. Boosting customer relationships

Spot and solve problems fast. Turn frowns upside down.

3. Building trust

Show off your good reviews and tackle the bad ones head-on. It matters because:

"92% of consumers trust online reviews more than their friends' advice."

Here's a quick look at what ORM software can do:

Feature	What it does for you
Review tracking	Keeps you in the loop about customer feedback
Sentiment check	Tells you if customers are happy or not
Quick responses	Helps you fix problems fast
Review boosting	Gets happy customers to spread the word
Smart reports	Shows you how to make your brand look better

Remember, ORM software is just a tool. To make it work, you need a plan:

Set up alerts for when people mention your brand
Ask happy customers for reviews
Have a plan ready for when things go south

How to Choose Reputation Management Software

Picking the right reputation management software can be tricky. Here's what to look for:

Size matters: The tool should fit your business. Small shops need different features than big companies.

Easy to use: You want a simple interface. Don't waste time figuring out the software.

Clear reports: Good software gives you insights about your brand's online image.

Support: Check if they offer help via chat, email, or phone.

Here's a quick comparison of key features:

Feature	Why it matters	What to look for
Review tracking	Keeps you updated	Monitors multiple platforms
Sentiment analysis	Shows customer happiness	AI-powered accuracy
Response tools	Helps quick replies	Templates and automation
Review generation	Gets more positive reviews	Easy request system

Price: Basic plans start around $131/month. Mid-range hit about $248, while top-tier can cost $400+.

"87% of reviewers say review monitoring is a highly-important feature."

This shows how crucial it is to track what people say about you online.

Extra tips:

Try before you buy. Many offer free trials.
Check if it works with your social media.
For global businesses, look for multi-language tools.

Brand24

Brand24 tracks your online reputation across platforms. It's like having eyes and ears all over the internet, giving you the real scoop on what people are saying about your brand.

Here's what Brand24 brings to the table:

Tracks mentions in real-time
Analyzes sentiment
Provides AI-powered insights
Breaks down topics
Identifies influencers
Creates custom reports

The sentiment analysis is where Brand24 really shines. It sorts mentions into positive, negative, or neutral buckets. This gives you a quick pulse on how people feel about your brand.

For instance, when tracking TOMs Shoes, Brand24 spotted 66 positive mentions in one day. That's a lot! It made the team dig deeper to find out why.

Brand24 offers different plans:

Plan	Monthly Cost	What You Get
Individual	$119	3 keywords, 1 user
Team	$159	7 keywords, unlimited users
Pro	$239	12 keywords, topic analysis, real-time updates, AI insights
Enterprise	$399	25 keywords, 100,000 mentions/month, podcast tracking

Want to try before you buy? They offer a 14-day free trial, no strings attached.

Brand24 is known for being easy to use and having great customer support. It's perfect for PR pros and marketers who aren't tech wizards.

To get the most out of Brand24:

Use real-time alerts to jump on feedback fast
Let sentiment analysis guide your engagement strategy
Find industry influencers for targeted outreach

In short, Brand24 is a solid choice for keeping tabs on your online reputation. It's comprehensive, user-friendly, and packs a punch with its analytics.

2. Grade.us

Grade.us is a review management tool for marketers, agencies, and enterprises. It's built to boost positive reviews where they count.

What Grade.us offers:

Customizable campaigns
Multi-location management
White-label option
Automation
Support for 10 languages

Grade.us doesn't just collect reviews—it turns them into growth. It pulls reviews from different sites into one place, making monitoring easy.

For agencies, Grade.us is a potential money-maker. Offer it as a service to clients and you could see up to 70% profit margins.

Here's the pricing:

Plan	Monthly Cost	Key Features
Basic	$110	Review monitoring, review request campaigns
Pro	Custom pricing	White-label option, API access, advanced reporting

Grade.us works with tools like Constant Contact, WordPress, and HubSpot CRM.

To get the most from Grade.us:

1. Use white-labeling to boost your brand with clients.

2. Use multi-location management to handle different client accounts efficiently.

3. Set up automated review requests to grow your review base steadily.

Grade.us stands out among reputation management tools. Its agency focus and potential for high-margin services make it ideal for managing multiple brands or locations.

3. Birdeye

Birdeye isn't just another review management tool. It's a full-blown reputation powerhouse for businesses of all shapes and sizes.

What makes Birdeye special? It's got everything you need to polish your brand image:

Review management across 200+ sites
Listings management
Social media marketing
Customer surveys
Referral generation
Marketing automation

But here's the kicker: Birdeye doesn't just collect feedback. It ANALYZES it. Their AI can chew through thousands of survey responses faster than you can say "customer satisfaction."

And boy, do customers love it:

Metric	Score
User satisfaction	97%
User rating	95% (based on 1,945 reviews)

Don't just take our word for it. Here's what real businesses are saying:

"With Birdeye, we've increased our number of reviews by nearly 200% YoY, which has greatly contributed to brand lift and recall." - Brandon Dowdy-Ernst, Chief Experience Officer, Smile Workshop

Birdeye's automation is a game-changer. Set it up once, and it'll keep churning out review and referral requests based on triggers like purchases or appointments.

They offer three pricing tiers: Standard, Professional, and Premium. Each plan is tailored to your business needs.

Is it perfect? Not quite. Some users grumble about new features costing extra, and setting up listings can be a bit of a headache. But if you're serious about boosting your online rep, Birdeye's comprehensive toolkit is hard to beat.

Sprout Social isn't just another social media tool. It's a powerhouse for managing your brand's online reputation.

Here's what Sprout Social brings to the table:

Manage multiple social accounts from one dashboard
Monitor and respond to reviews from Google, Facebook, and Yelp
View all messages in one Smart Inbox
Track brand mentions and keywords across social platforms
Analyze sentiment about your brand
Plan and schedule content with ease

Sprout Social offers four plans:

Plan	Monthly Price	Social Profiles	Standout Features
Standard	$249	5	Review management, keyword tracking
Professional	$399	Unlimited	Competitor reports, workflows
Advanced	$499	Unlimited	Content library, chatbots
Enterprise	Custom	Unlimited	Premium analytics, priority support

All plans come with a 30-day free trial.

What sets Sprout Social apart? It integrates review management into your overall engagement strategy. This means you can build stronger customer relationships and boost your online reputation all in one place.

"63.6% of consumers check Google reviews before visiting a business or making a purchase." - ReviewTrackers, 2018

This stat shows why managing online reviews is crucial. Sprout Social gives you the tools to do it right.

With Sprout Social, you get:

Real-time alerts for new mentions and reviews
Custom reports for deep insights into your brand's reputation
Team collaboration tools for ORM tasks

If you're looking to streamline your online reputation management, Sprout Social is worth a look.

5. DemandHub

DemandHub helps businesses boost their online reputation and customer engagement. It's packed with features for gathering reviews, improving local search rankings, and increasing visibility.

Here's what DemandHub offers:

Review generation and monitoring
Multi-channel communication
Local search optimization
Analytics and insights

The standout? A unified inbox. It lets you chat with customers across platforms like text, webchat, Facebook, and SMS. This means faster responses and smoother interactions.

DemandHub also includes:

Feature	What it does
Review requests	Automates invitations to boost Google rankings
Appointment scheduling	Lets customers book via text
Contactless payments	Processes payments through text
Team chat	Improves internal communication
Benchmarking	Gives insights from customer feedback

Pricing? It's quote-based, tailored to your needs. Support is available on weekdays from 9 AM to 6 PM EST via email, chat, and phone.

DemandHub is a solid choice for businesses aiming to up their online game. By automating reviews and streamlining communication, you can focus on what really matters: delivering great customer experiences.

6. Thryv

Thryv is a robust tool for small and medium businesses to manage their online reputation. It's packed with features to boost your online presence and handle customer relationships.

Here's what Thryv offers:

A central inbox for all customer chats
Business info updates across 40+ online directories
Review collection and tracking
CRM tools for customer records
Marketing tools for campaigns and emails

Thryv's plans come in three flavors:

Plan	Monthly Cost	What You Get
Plus	$228	5,000 marketing messages, 20GB storage, basic tools
Professional	$382	10,000 messages, 50GB storage, AI social media captions
Unlimited	$533	Unlimited messages, AI-generated social content

All plans include listings management and online reputation tools.

One cool feature? Thryv's appointment scheduling. Customers can book services directly, which is great for service-based businesses.

There's also a mobile app for iOS and Android. Send invoices, take payments, and chat with customers on the go.

Need HIPAA compliance? Thryv's got you covered for an extra $29 per month.

7. Yext

Yext helps businesses manage their online reputation. It's a one-stop shop for review monitoring, customer service, and local listing management.

Here's what Yext offers:

Track reviews from Google, Facebook, TripAdvisor, and Yelp
Manage reviews from one dashboard
Update business info on 50+ online directories
Spot trends in customer feedback

Yext's PowerListings Network® is great for businesses that move around a lot or are growing fast.

Pricing for small businesses:

Plan	Annual Cost
Emerging	$199
Essential	$449
Complete	$499
Premium	$999

But heads up: some users find Yext tricky to use. And if you stop using it, your listings go back to how they were before. That's something to think about.

Is Yext right for you? It depends on what you need and how much you're willing to spend. It can be a powerful tool, but it's not for everyone.

8. Trustpilot

Trustpilot is a big player in online reviews. Customers use it to share thoughts about businesses worldwide.

What's on offer?

Free plan: Up to 100 review invitations monthly
Paid plans: Start at $250/month
Tools to collect and showcase reviews
Fake review removal
Image and video reviews
Social media sharing
Analytics for customer feedback

Trustpilot's edge? Global recognition and trust.

Feature	Benefit
Review collection	Easy customer feedback
Trust score	Shows customer satisfaction
Review display	Showcase positives on your site
Automated feedback	Streamline review collection

With nearly a million new reviews monthly, Trustpilot offers serious visibility.

But it's not just about collecting reviews. Use Trustpilot's analytics to spot trends and make smart changes.

Want to build trust fast? Use Trustpilot widgets to show your star rating and review count on your site.

Trustpilot's verified reviews are a standout feature. These proven customer experiences pack a punch for credibility.

Is Trustpilot your match? It depends. The free plan works for small businesses, but more features mean paid options.

9. Podium

Podium is a tool that helps businesses boost their online reputation and talk to customers better. It's all about making it easy to handle customer chats, online reviews, and text messages.

Here's what Podium does:

Puts all customer messages in one place
Helps you get and respond to reviews
Lets customers pay by text
Uses AI to answer messages automatically

Podium is really good at getting more reviews. They say their clients usually get 115% more Google reviews after starting to use it.

Podium has different plans:

Plan	Price	What You Get
Essentials	$99/month	Up to 75 reviews
Review Plus	$249/month	Up to 250 reviews
Marketing Plus	$349/month	Up to 500 SMS contacts

There's also a free version with fewer features.

Real businesses are seeing results. Jimmy Levine, who owns a plumbing company, said:

"We've added almost 800 new reviews (a 4x increase). We're also getting 60+ leads a month coming in from Podium that are converting to new business at an amazing rate."

Podium's AI can write quick, personal replies to reviews. This saves time but still keeps customers happy.

The tool works with over 200 other apps, which is great for managing leads and making your business run smoother. But some people say it's a bit pricey for small businesses, and sometimes messages don't send properly.

Overall, Podium is solid for businesses that want to look better online and talk to customers more easily. It's especially good for local businesses like shops, doctors, and home services.

10. Reputation.com

Reputation.com isn't your average online reputation tool. It's a cloud-based platform built for big businesses with multiple locations. Think of it as a command center for managing your online presence and customer feedback.

Here's what makes Reputation.com stand out:

One dashboard to rule them all: Reviews, social media, customer feedback - all in one place.
Reputation Score: A quick health check for your brand (100-1,000 scale).
AI-powered advice: Smart suggestions to boost your customer experience.

But it's not just about watching - it's about doing. You can respond to reviews using templates or custom messages, all from one spot. This saves time and keeps your brand voice consistent across locations.

Want to climb local search rankings? Reputation.com has tools to boost your star ratings and manage reviews for each location. It's a hit with healthcare and automotive businesses.

Feature	What it does
Competitor comparison	See how you measure up
Sentiment analysis	Get the vibe of customer feedback
Social media management	Handle all your platforms
API connections	Link with Salesforce, Facebook, and more

Real businesses are seeing results. Sara Schleske from Livermore Ford says:

"We use Reputation.com across our whole organization. It helps us respond to reviews - both good and bad."

Reputation.com doesn't share its prices publicly. It's clearly aimed at bigger operations. If you're a small business, it might be overkill. But for nationwide companies like Nissan or US Bank? It's the go-to tool for managing a complex online presence.

Comparing Reputation Management Tools

Let's break down some top online reputation management tools:

Tool	Key Features	Pricing (Monthly)	Pros	Cons
Brand24	Mention feed, Sentiment analysis, Alerts	$49 - $249	Tracks 25 million sources, 108 languages	Pricey for advanced features
Reputation.com	Automated review solicitation, Customer sentiment insights	Custom	Comprehensive for large businesses	Might overwhelm small businesses
Yext	Business listing sync, Review management, Local SEO	$48 per location	Strong local SEO focus	Adds up for multiple locations
Trustpilot	Transparent review collection, TrustBox widgets	Custom	Well-known trust symbol	Limited free features
Podium	Webchat, Review generation, Team collaboration	Custom	All-in-one customer interaction	No public pricing
BirdEye	Social media engagement, AI-driven surveys	Custom	Comprehensive customer experience features	Complex setup
Grade.us	Multi-channel review monitoring, Custom review generation	$40 per seat/month	User-friendly interface	Costly for small businesses

Choosing your tool? Consider:

Your budget (tools range from $40 to $250+ monthly)
Business size (some cater to big enterprises, others to small businesses)
Must-have features
User-friendliness
Integration with your current software

Here's what Sara Schleske from Livermore Ford says:

"We use Reputation.com across our whole organization. It helps us respond to reviews - both good and bad."

Bottom line: Most solid reputation management tools need a paid subscription for full access. Pick one that fits your specific needs and budget.

Tips for Using Reputation Management Software

Here's how to make the most of your reputation management software:

1. Set up alerts

Create Google Alerts for your company and competitors. It's a simple way to stay on top of new reviews and mentions.

Webroot, an internet security company, used alerts to respond to 70% of low-rated reviews. This improved their shopping experience and made their brand more human.

2. Respond fast

Aim to reply within 24-48 hours, especially for negative reviews. Why? 54% of shoppers expect a response when they write a bad review.

3. Make it personal

Use the customer's name and address their specific issues. It builds trust and shows you care.

Boots, a pharmacy chain, saw a 186% jump in purchase intent when they responded to negative product reviews with personalized explanations.

4. Handle negative feedback like a pro

When you get a bad review:

Keep your cool
Say sorry (40% of reviewers want an apology)
Offer a fix or take it offline
Use the feedback to get better

5. Ask for good reviews

Don't be shy - ask happy customers to leave reviews on Google, Yelp, and TripAdvisor. It balances out the negative stuff.

6. Keep an eye on things

Check your review sites often. It helps you understand what people think about your brand.

7. Use feedback to improve

Reviews are gold mines of insight. Use them to spot and fix problems. When you respond, explain how you're addressing the issue.

Action	Impact
Respond to negative reviews	89% of consumers read these responses
Personalize responses	Can boost purchase intent by up to 186%
Set up alerts	Allows for quick response to new reviews
Encourage positive reviews	Helps balance overall brand perception

What's Next in Online Reputation Management

The online reputation management landscape is changing fast. Here's what's coming:

AI-Powered Monitoring and Analysis

AI tools are getting better at tracking brand mentions online. They can:

Scan massive data sets quickly
Identify customer feedback trends
Grasp context and tone in reviews

AI sentiment analysis can now even detect sarcasm in comments. This helps brands respond more accurately to customer issues.

Voice Search Optimization

With voice assistants on the rise, brands need to adapt. This means:

Using conversational keywords
Creating question-answering content
Ensuring mobile-friendly websites

User-Generated Content (UGC) Platforms

Brands are leveraging customer-created content more than ever. UGC builds trust and showcases real experiences. Ways to use UGC include:

Sharing customer photos on social media
Featuring reviews on websites
Running content submission contests

Proactive Crisis Management

Companies are focusing on prevention. This includes:

Setting up brand mention alerts
Creating scenario-specific response plans
Training staff for quick online issue handling

Ethical Reputation Management

Customers care about brand values and actions. To build trust, companies are:

Being transparent about practices
Taking stands on social issues
Showcasing community improvements

Personalized Branding Strategies

One-size-fits-all is out. Brands are tailoring their online presence to individual customer interests:

Creating segment-specific content
Using AI for customized website experiences
Adjusting messaging based on customer data

New social media sites emerge constantly. Brands must stay alert and identify which ones matter for their audience. TikTok, for example, became crucial for many businesses recently.

Data Privacy and Protection

With increased focus on online privacy, reputation management now includes data handling. Companies are:

Updating privacy policies
Giving users more data control
Being transparent about data usage

Influencer Reputation Management

As influencer marketing grows, so does the need to manage influencer reputations. Brands are:

Vetting influencers more thoroughly
Monitoring influencer actions and content
Establishing influencer partnership guidelines

Staying on top of these trends can help brands build and maintain a strong online image in this ever-evolving landscape.

Wrap-up

Your online reputation can make or break your business. Here's why:

98% of people read online reviews
93% say reviews impact their buying decisions

That's huge. Your online image directly hits your bottom line.

ORM isn't just nice to have. It's a must. Here's what it does:

Shapes how people see your brand
Builds trust with customers
Helps you handle potential crises

Using ORM tools lets you:

Track brand mentions everywhere
Respond fast to feedback
Push positive content up in search results

Your online reputation is like digital cash. Don't ignore it. Use these ORM tools now to control your brand's image and grow.

Key takeaways:

Act first, don't just react
Talk to customers regularly
Use bad feedback to get better

Remember: Your online reputation never stops. But with the right tools, you can turn it into a powerful business asset.